Yisen in Indonesia

PT. Yisen New Material, the Indonesian production base, and the group’s history in China.

Company profile

PT. Yisen New Material is based in Purwasari, Karawang, West Java. The local team handles interior panels for homes and projects, alongside distribution partnerships.

Yisen (艺森) is an integrated interior brand under Lüsenlin Group (绿森林), whose main industrial base is in Hubei, China. The group connects material research with panel production, interior design, and sales. Its range includes bamboo and wood fibre, carbon crystal, and aluminium honeycomb panels.

View of the Yisen group facility campus in China
Yisen group facility in China

The Indonesian production base

Brand showroom development and planning for Southeast Asia began in 2025. The Indonesian production base started operating in 2026, alongside distributor recruitment. The Karawang team is the contact for product selection, project requirements, and local distribution discussions.

The group and Yisen Indonesia

The group began with decorative film in China, expanded into interior panel systems, and then established production in Indonesia.

Bamboo and wood fibres prepared as panel materials

Material beginnings2008 — 2010

  1. 2008

    Decorative film

    The group in China begins producing decorative film. Its film products are sold to countries in Europe and the Americas.

  2. 2010

    Fibre panel research

    The group funds research into bamboo and wood fibre panels, extending material development from decorative films to interior panels.

Decorative film bonded to a panel surface

Expanding the interior system2020 — 2023

  1. 2020

    Carbon crystal panels

    The group develops carbon crystal decorative panels. The range is also sold in Europe and the Americas.

  2. 2022

    Large-format aluminium

    Mass production of large-format aluminium panels begins. This adds panel options to the group’s aluminium interior system.

  3. 2023

    Overseas market development

    An overseas market department is established. The group also develops its aluminium interior system and products for kitchen, bathroom, and balcony renovations.

Unbranded material consultation workspace with panel and surface samples

The move to Indonesia2025 — 2026

  1. 2025

    Southeast Asia planning

    The brand showroom is developed to display products in coordinated interiors. Planning begins for expansion into Southeast Asia.

  2. 2026

    Indonesian production

    Yisen’s Indonesian production base begins operating in 2026. Distributor recruitment opens for the Indonesian and Southeast Asian markets.

Group recognition and management systems

The Chinese group’s history includes National High-tech Enterprise recognition, ISO9001 quality-management certification, and ISO14001 environmental-management certification. The documents shown record innovation recognition in 2023, practical technology recognition in 2024, and a supplier audit in 2024.

The early milestones and group facilities shown here refer to operations in China. For procurement in Indonesia, contact the Karawang team about documents matching the manufacturer, panel series, and intended application.

Xiaogan innovation award certificate for Hubei Green Forest, September 2023

Innovation recognition, 2023

Innovation-category excellence award in Xiaogan's workers' competition in China, for the group's mugwort wall-panel project.

Xiaogan practical-technology award certificate for Hubei Green Forest, October 2024

Practical technology recognition, 2024

Excellence award in Xiaogan's practical-technology competition for rural revitalisation in China.

Hubei Green Forest supplier-audit plaque from Bureau Veritas for Made-in-China.com, March 2024

Supplier audit, 2024

Hubei Green Forest's site and business operations were audited by Bureau Veritas on 8 March 2024 for Made-in-China.com.